In this blog we will be discussing the best processes and ways to market Upvc Windows & Doors.
I have seen many people who have opened their own Upvc Window making factory and have also invested and lot of time and money to select the required upvc window making machines, the area, the construction of the factory and so on. But they do not follow the basics of Upvc window selling, hence their production suffer a lot.
So even though there is a lot of demand for Upvc Windows and doors in the global market, they still don’t get the required sales as far as their own factory is concerned.
In this blog I would be giving you some very basic but effective techniques for marketing of your Upvc Windows and doors. I can surely guarantee you that if you follow these techniques for 6 months in a disciplined manner, your sales of Upvc Windows and doors will definitely increase multi-fold times.
So let us start with tip no. 1
Logon to google or any other local online yellow pages (justdial, indiamart, etc) and make a list of builders, architects and interior designers in your city. You can even divide your city into small sections of different areas of your city.
For example, if you are from Mumbai, just log on to http://www.google.com and type in “Builders in Mumbai” or you can even take smaller sections of your city to get a more extensive list (i.e. “Builders in Santacruz”).
Now that you have got the list of builders, architects and interior designers in your city, contact them and take their appointments.
Go to them on the appointed date and time and let them know about your company. So whenever they have any enquiry for Upvc Windows and doors for their project, they will definitely contact you for a quote. This is a very important step as until and unless they know about your Upvc Window and door company, how do you expect them to contact you as in when is required.
Also do remember to follow them up on a regular basis.
Tip no. 2
Again go back to google or your favorite yellow pages website and this time make a contact list of aluminium window fabricators, carpenters and pvc bathroom door manufacturers in your city.
Contact them and make them either your dealers or your commission agents.
We all know that every person related to the real estate building and construction industry has a few potential customers who always listens and consults them.
So if there is a person who is a aluminium window fabricator, even he has a few customers who consults and listens to him. Let’s suppose he has a customer who doesn’t want to put aluminium windows in their building and instead wants to put upvc windows in that particular project.
Being his loyal customer, he will always ask that aluminium window fabricator from where should he be buying the upvc windows for his project.
Now if that aluminium fabricator is already your dealer or commission agent then it is more likely that he is going to bring the lead to you.
Tip No. 3
Take the map of your city and divide it into small parts. I preferably would like to divide it in north, south, east and west.
Now appoint your salesperson to visit each area for a week and find out all buildings that are coming up in that area. Now instruct your person to find out the contact details of the builder or architect of that building.
Take appointment with them and visit them to ask whether they are interested to put Upvc Windows and doors in their project. Or you might be surprised as they might have already decided on putting up upvc windows and doors for their project. Will it not be a bonus shot for your company?? 🙂
You must have seen that the Upvc profiles that you buy from your profile company comes with a protection tape (sticker) on it.
Whenever you have installed a upvc window or door in a clients place, 90 percent of the cases the client asks you not to remove the protection tape (sticker) from the surface of the upvc window or door.
As they tend to think that the longer the film is on the profiles the better it is for the maintenance of the upvc window or door.
So eventually the protection film (sticker) remains on the upvc profile of the upvc window for a very long time.
What if you make customized protection film which has the name, phone number, email id and website of your company.
Make it a point to remove the sticker of the profile company from your upvc window or door and put your sticker on them just before you dispatch the upvc windows for your clients site.
It might add upto a little more work to your existing job. But trust me, its completely worth it.
What happens here is, after you have installed your upvc windows and doors at your clients site. There are many friends and relatives of your client who will be visiting them from thereon.
So each time someone likes your work and wants to contact you, it becomes very easy for them.
They can just directly take your contact details and contact you for their requirement and they don’t need to depend on the house-owner to tell them about your contact. Which in most cases the house owner avoids.
So I hope you have liked the ideas we have shared with you regarding the marketing of your upvc windows and doors.
Do check out our other blogs regarding upvc windows and doors manufacturing.
If you plan to setup your own upvc window and door making factory, feel free to contact us. We manufacture fully portable upvc window manufacturing machines.
If you want the above explanation in hindi, then do check out our video in Hindi language given below. I am sure you will like it.